Daniel Pink discusses how people are motivated. He explained that as long as a task required only mechanical work then higher pay worked as a good incentive to do better. However when the task involve any cognitive skill it led to a worse performance. This was tested again in rural India and the two that were offered the low and medium reward both did the same but the one who was promised the big reward did worst of all. This is interesting because when a task requires creative thinking then higher pay can no longer be used as a motivator. Daniel pink spoke very clearly and used stories and experiments to direct his thinking. During the presentation there was the use of the white board to back up what he is saying but also to provide doodles to help peoples thinking. What we need to do is find a way to provide motivation for those things where money works. Dan gave three ideas on the topic, which were, autonomy, mastery, and purpose. Autonomy was basically working on your own and he talked about a software company in Australia that once every quarter lets the workers do what ever they want for twenty four hours. Many fixes for software and new ideas have been com out of these days. Mastery is the urge to get better and there is often a more artistic side to this. One example is music, people often play instruments on the weekend and they don't do it because they get paid, they do it because they enjoy it. Finally purpose people want to do something that matters and when money gets in the way of purpose then it often results in bad service or poor products. We need to find a way to use these abilities to help motivate people not just at work but in their daily lives and it will make the world a better place.